Privacy Policy

This web site is owned and operated by The Essential Fly registered in the UK and Bulgaria.


If you have any questions about this web site or our privacy policy, please contact us by writing to The Essential Fly, Hazel Lodge, 35c Bondgate, Selby, North Yorkshire YO8 3LX or telephoning +44 (0) 1757 333003.


The Essential Fly is data protection registered with the Information Commissioners Office.

In accordance with the regulations for GDPR, we want people who visit our web site and engage with us to be able to take part fully in the activities and offers we provide. We also want to make sure that when we collect information from you we do so in a way that does not infringe your right to privacy. This Privacy Policy is designed to give you useful information about your rights and the way we collect and use personal information.

We do not ask you to disclose any more information than is reasonably necessary to enable you to participate in an activity on our web site and to improve the web site or our communications.

We do not store credit card details.  All Paypal transactions are subject to the Paypal Privacy Policy.

Besides what we describe in this Privacy Policy, we do not maintain any personal information obtained from users through this web site in a retrievable form.


It is important to us at The Essential Fly that we communicate with you efficiently with useful and engaging content relevant to your fly fishing and fly tying needs and learning.  We adhere to the guidelines as stated by the Information Commissioners Office In accordance with the regulations for GDPR.

We strive to offer a high level of service and believe through communicating our customers can benefit from key insights on fly fishing related matters.

We respect that our customers view communications differently so below we detail how we like to communicate with our customers. 

When you want to participate in activities with us and on our website, we treat all information confidentially.

This is the sort of information we ask for and how we use it -if you have any queries at all please do get in touch with us and we will be pleased to help you;

  • When you enter competitions, we ask you for your name and email. If you win, we ask you for your residential address. This is so that we can let you know if you have won anything, send you your prize and let other people (such as other users of our web site, the public and our own employees) know about our competitions and their winners.
  • When you send e-postcards, we will ask you for your name and email address so we can let whoever receives the postcard know who sent it and so we can make sure you get a copy (by email) too.
  • When registering with us to make an online purchase, we ask for your name and address so that we know where to send your goods to.  Your phone number is helpful in case of any order query.  We ask for your email address to enable us to send you your order confirmation and dispatch notice.
  • When you register us with us, we are also able to send out fly fishing related guidance, tutorials, hints and tips, offers and hatch charts for example.  For this we require just your name and email address.  You can unsubscribe from this at any time if this is not required.
  • If you register to be sent information about our designers, products we will ask you for your name, contact and demographic details. We use this information to identify you, to contact you about your interest in The Essential Fly, including sending out information you have requested, and for internal market research purposes.

We only keep the personal information you submit for these purposes until we have made use of it in these ways.


We use cookies on this web site. Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser. They enable us to recognize your web browser. In effect, cookies tell us when you have visited our site and where you have been, but they do not identify you personally - just the presence of your browser. We use cookies to see how often people visit our site and what they look at. This helps us to know what parts of the site are popular - what people are interested in - so we can make sure we have more interesting material on the site in future. If you don't want us to be able to do this, your browser's help section should be able to tell you how you can disable or filter cookies and how to arrange for your browser to tell you when you've been sent a new cookie.

3rd Parties / Other Companies

Your information will not be disclosed to any third party whatsoever unless requested by law.

Our Facebook Page Our Flikr Page Our YouTube Channel  Google+ Our LinkedIn Page Our Twitter Feed