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Fly Fishing Price Promise

Our goal is to create excellent products at an extremely good price and deliver them with the best service in the industry.

It is always possible to create things more cheaply by using inferior materials. We believe quality and service will always win though and that is shown through our customer reviews and repeat orders from customers world-wide. We ship to over 50 countries and have tens of thousands of customers purchasing from us world-wide. Our dealer program has enabled us to partner with dealers where our products are sold in partnership under our or their brands.

With any questions or problems we will always help and work to create a perfect customer experience for you.

We hope to provide you with excellent value, top quality flies and equipment for that perfect day fishing!

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Featured Products
The Essential Stillwater Lure Selection

The Essential Stillwater Lure Selection£18.80

18 Stunning Stillwater lures in various sizes.

Semperfli - Sparkle Organza - White

Semperfli - Sparkle Organza - White£3.00

Clearance
Item
Tubeology Straight Predator Hair - Sea Blue

Tubeology Straight Predator Hair - Sea Blue£4.99

Tubeology Straight Predator Hair - Ideal synthetic winging

Wychwood Drift XL Fly Rod 9ft 6in #4 4 Section

Wychwood Drift XL Fly Rod 9ft 6in #4 4 Section£199.99   £189.90

With 8" extendable butt section

Ripping Reservoir Lure Collection

Ripping Reservoir Lure Collection£16.50

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Essential Lure Collection - 17 lures

Classic Waxed Thread 6/0 240 Yards - Claret

Classic Waxed Thread 6/0 240 Yards - Claret£2.99

Clearance
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Umpqua Fly Deluxe Collection  - Largemouth Bass

Umpqua Fly Deluxe Collection - Largemouth Bass£42.99   £27.90

12 Deadly Destination Flies

 
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The Essential Fly Fishing Shop
The Essential Fly Fishing Shop
THE ESSENTIAL FLY
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