OUR APPROACH TO PRIVACY

We want people who visit our web site to be able to take part fully in the activities and offers we provide. We also want to make sure that when we collect information from you we do so in a way that does not infringe your right to privacy. This Privacy Policy is designed to give you useful information about your rights and the way we collect and use personal information.

We do not ask you to disclose any more information than is reasonably necessary to enable you to participate in an activity on our web site and to improve the web site.  Besides what we describe in this Privacy Policy, we do not maintain any personal information obtained from users through this web site in a retrievable form.

THE INFORMATION WE COLLECT AND HOW WE USE IT

When you want to participate in activities on our web site, this is the sort of information we ask for and how we use it:

• If you register to be sent information about our designers, products we will ask you for your name, contact and demographic details. We use this information to identify you, to contact you about your interest in The Essential Fly, including sending out information you have requested, and for internal market research purposes.

We only keep the personal information you submit for these purposes until we have made use of it in these ways.

COOKIES

We use cookies on this web site. These are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser. They enable us to recognize your web browser. In effect, cookies tell us when you have visited our site and where you have been, but they do not identify you personally - just the presence of your browser. This helps us to know what parts of the site are popular - what people are interested in - so we can make sure we have more interesting material on the site in future. If you don't want us to be able to do this, your browser's help section should be able to tell you how you can disable or filter cookies and how to arrange for your browser to tell you when you've been sent a new cookie.

3rd Parties / Other Companies

Your information will not be disclosed to any third party whatsoever unless requested by law.