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The Essential Fly Team


Andy is Managing Director of The Essential Fly. A passionate fisherman Andy has fished all around the world for fish as diverse as Sailfish and Marlin in Australia, Cobb in South Africa, Mahseer in the Himalayas and Brown Trout in the River Wye!


Ann, is Sales and Marketing Director and mainly looks after our trade and corporate clients in the UK and overseas.  Outside of work she trys to keep fit with yoga, walking and meditation - sometimes all at the same time!




Simon is General Manager and looks after the day to day running of the business with managing suppliers and more.  Si is also a passionate musician and most weekends can be seen playing in a band at various gigs around the region.



Sarah leads on order processing and keeping our systems in order to make sure customers get the best service possible.  Outside of work, Sarah can been seen out and about with Max her labrador who is also known as the company mascot!


Sandy has been tying flies commercially for decades. A prolific tyer and designer. Sandy is responsible for the deadly Blank Buster range and many top flies available today. Sandy loves advising our customers on fly fishing and fly tying in house or at exhibtions.


Jerry Lee was secretary for the Fly Dressers Guild and ties flies for the England Fly Fishing team amongst many others. A fanatical fly fisherman and great fly tyer Jerry has been developing some stunning lure patterns based on the Semperfli Range of materials.



Jo looks after order processing along with other willing and able helpers to make sure orders are dispatched swiftly. 

Jo is a busy lady who loves the outdoors and being out with her lovely family.



Darius runs the retail displays at all of our shows ensuring that all products are displayed beautifully and available for customers.



Bill runs the logistical side of our operation for tying materials and international dispatches.

A man with an eye for detail and efficiency, Bill runs a tight ship!

Outside of work, he loves skiing and kiting but most of all he is a passionate chef.  Yum!



Jane develops new dyes, techniques and colours for our dyes and manages the dying process for materials.

Jane is also a passionate angler amongst many other hobbies she has.  A very busy lady!


Joyce is Finance Manager for the group and keeps sales, purchase ledgers in check.


David is Finance Director and looks after the very important official Company matters. An Accountant and Auditor, he has years of experience under his belt. Outside of work, David loves enjoying the outdoors, especially the Peak District.

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Featured Products
March Brown Fly Selection

March Brown Fly Selection£6.00

  (1)10 flies
sizes 14,16
Sandys Barbless Pulsa Buzzers Collection 10 Deadly Buzzers

Sandys Barbless Pulsa Buzzers Collection 10 Deadly Buzzers£12.50


10 size #10/#12 buzzers

Wychwood Connect Series ''Low-Zone'' WF8

Wychwood Connect Series "Low-Zone" WF8£29.99

Wychwood Connect Series ''Rocket Floater'' WF6

Wychwood Connect Series "Rocket Floater" WF6£29.99

Predator Pack 1£18.99

Sandy's Snake Flies

Sandy's Snake Flies£25.00

Sandy's Snake Flies 576 variations of snakes per pack

The Salmon Hair Wing Collection

The Salmon Hair Wing Collection£30.00

Umpqua Premium Double-Wide Fly Box

Umpqua Premium Double-Wide Fly Box£44.99

Umpqua U502 Size 1/0 Bass / Pike Fly Hook

Umpqua U502 Size 1/0 Bass / Pike Fly Hook£7.50

Volare Stripping Tray

Volare Stripping Tray£16.99

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